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“Luxury China generation is versed in: Dongguan produces the Italy that stick a label to build “ . January the middle ten days of a month, a reports that domestic some media publishs opened the mysterious veil of luxury industry catenary undisguisedly.

The international big shop sign that always stresses blood relationship is taken the place of to be versed in by overall exposure China first industrial catenary. But actually, fashionable to China coterie person and dress dress manufacturer people for, this is not what secret already. Wang Xinyuan of vice-chairman of federation of Shanghai international vogue says, luxury brand sets acting labour product line in China is to go up the fact that the century exists since 90 time.

However, the problem that must face up to is, the controversy that place of this one fact arouses, be “ high “ and “ cheap “ the bizarre join of two kinds of concepts. We should like to ask, how many person is willing to produce costly luxury to buy sheet for China?

The current situation: 6 build into luxury China

Many extravagant brands all the time “ stealthily “ the ground undertakes taking the place of is versed in manufacturing in China. The company headquarters that Sang Mo manages is set in Hangzhou, it is a few a few luxury that know for environment place acting labour produces one of business. “Entering industry of luxury acting industry at first is 1991, begin from 1997, the company is annual sale maintains control in 100 million yuan. “ Sang Mo says, she does terminal retail price to be in only 200-1000 much euro the product of this price interval. Current, sang Mo‘s client covered many 20 luxury firm of European.

“ round-the-world luxury reports “ ever forecasted, to 2009, the international luxury brand of 60% will have his product line in China. The reporter understands, last century end, the many extravagant brands that include dress to wait inside already established product line in China, after 2004, the evidence that entrusts Chinese manufacturer treatment is clearer and clearer. A tabloid news are, as a result of “ in trade cannot run again go down “ , the British main factory building that Burberry2007 the end of the year closed his to be located in Si Lang of Na Wei Er to amount to cereal area, this “ the showily brand of British characteristic “ go to product line change formally Guangdong Shenzhen. After 2008 banking crisis, for cut cost, the amount of brand of the high end in the luxury that will produce China of tend of centre of gravity and abroad still is in increase ceaselessly.

Zhejiang contains grand clothing limited company is the famed luxury acting plant inside one family property namely. This company begins to be engaged in luxury brand acting labour producing since 1999, take the place of early or late labour has produced Italian luxury card series of Amani‘s subordinate ArmaniJeans, ArmaniExchange, and the highest grade ArmaniCollezioni series in this brand ready-made clothes. Outside dividing Amani, cheng Hong still is the whole world acting labour of brand of more than 10 top class and extravagant dress, include the most expensive ceremonial robe or dress on the world and underwear brand among them.

A few enterprises of Guangdong Shenzhen, Dongguan and and other places of Zhejiang lukewarm city, ever also was pointed to to be engaged in international luxury acting industry production. Among them, fame most summer of company of production of Wen Zhou suit cheats canorous nothing is more… than, had changed his appearance nowadays make suggestion of summerly dream · outstanding, with brand of Italian top class men‘s clothing Jieniya holds 50% share each. “Till 2009, the quantity that our generation is versed in still takes idea of summerly dream · outstanding 60% of more than 300 million yuan of total sales. “ Chen Jianwei of chief inspector of outstanding market sale says idea of summerly dream · , the whole world brand of 10 big top class men‘s clothing, share of 5 old brands is produced in Xia Meng factory.

HUGOBOSS also is having secret production in the Pang shellfish workshop of Jiangsu sunshine group, in-house personnel discloses, include fabrics cost and the finished product that process cost inside to sell BOSS company to be not worth 2000 yuan, but in price of business suit of BOSS brand shop at least 8000 yuan.

Most RalphLauren product all is produced from China. Couplet peaceful group and excessive amount to the famous clothing manufacturer that headquarters is located in Hong Kong the group is in the production that major RalphLauren assumed in a few years in the past. It is reported, the POLO order that couplet gives peaceful below RalphLauren can amount to several yuan one year. Before a few years of order mostly of You Liantai oneself the factory is produced, latter couplet peaceful to control cost, the bag outside also beginning gives other plant.

The personage inside the trade that luxury of an understanding international makes background in China introduces, international big shop sign machines current and main component to be two kinds in Chinese representative: One kind is crude manufactured goods; One kind is to participate in working procedure. Acting project scope or big or small, or it is direct order or be “ 2 sheet “ , or produce finished product or do some line process only. But beardless suspicion, of these production is to be tasted really, and rather than is so called A goods.