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“After, him China the brand also can rise for certain. Finished primitive accumulation, can think dry aspect is other. Can think dry aspect is other..

“Home does masses dress brand to have a success rarely, be luxury brand what is more,the rather that more. You feel consumer is to be willing to buy Fendi, be still TIGER of the · that buy NE? Be still TIGER of the · that buy NE??

“If our brand has enough famous degree, the design of the product and quality of a material are more not bad than Fendi, the price cheap, why doesn‘t consumer choose us? Why doesn‘t consumer choose us??

“China once had brand of a lot of mobile phones, kang Jia‘s high end is set get a mobile phone to also sell very well for a time, but the day of apparent now homebred mobile phone is uneasy. Can native land extravagant brand compare a mobile phone to be done harder? Can native land extravagant brand compare a mobile phone to be done harder??

“I hope our extravagant brand resembles home appliance course of study, you look, homebred now brand has pushed entrance brand basically. Homebred now brand has pushed entrance brand basically..

This is a paragraph of dialog when Zhang Zhifeng of person of door of palm of NE · TIGER once was accepting media to interview. At that time, a variety of evidence had made clear, china before long hind ascend body luxury the card consumes big country. When Zhang Zhifeng ground of have a well-thought-out plan says, he should make a homebred and extravagant brand namely. This forerunner is a look long-term, be still overrate force?

A lot of people are asking: Why should Zhang Zhifeng make a brand? What does he rely on to enjoy this costly business? Does the luxury experience of the Euramerican maturity that he learns suit China this market? Need how many time, people just can resemble talking about the Pi Cao that NE · TIGER talks about like FENDI, talk about the late outfit of NE · TIGER, vanity, high-heeled shoes like talking about GUCCI?

Must say, zhang Zhifeng‘s ideal and reality still have certain difference.

The raw material entrance that regards luxury as the industry and precision work are great country, the luxury trade that should say China also is in budding in, enter phase of brand newly established, but in light of current market force, still can‘t contend with photograph of world big shop sign. But, future is watched as compatriots consumption more rational, whether is the upsurge of idolatrous foreign card met will become the history eventually? Brand of native land luxury passes the athletics that be the same as a stage, as big as international brand experienced exercise to benefit the internal organs, preliminary after the integrated quality that has an international brand, whether amaze the people with a single brilliant feat?

“A good brand, undoubted need at 3 o‘clock: The consequence of the market eye of long culture connotation, foresight and hundreds respond to a single call. “ bit of crystal clear of luxury sale expert says, similar Chanel such classical brand, the key that makes it is product itself not only, more important is the French attitude that shows fully from the place in fashionable dress. It is very important to still have a bit, it is all luxury should have the brand appeal that surmounts national boundaries.

“Should say, china still does not have the extravagant brand on real significance at present. “ Zhan Xing plaints helplessly: “The problem that market of native land luxury exists is — have quality, but the brand is not quite noisy. Chinese enterprise takes a brand seriously generally not quite manage, and be run in the brand still have on ability defective. “ he thinks, the lack of the consciousness that the brand runs and ability is the main reason with lack of power development of Chinese luxury brand.

To this, according to president of article industry group Xia Hua offerred different view. She thinks, the generation of luxury and a national economy and history be closely bound up. For example present luxury brand majority comes from Europe, this develops the earliest because of European economy namely, consumer has idea of such consumptive ability, consumption is consumptive tradition even. Later, as economy of the United States, Japan fly, these countries also begin occurrence luxury brand, same, as the development of Chinese economy, the extravagant brand of Chinese mainland also can appear, just this process is more lengthy, need time.

After-thought rises, it is OK that legend character Chen Yi flies the person that regard Chinese dress bound as the visit district of top class brand. Go up century 90 time, the actual strength that Chen Yi flies to to deliver the view to home to rising abruptly quickly consumes estate. He founded Layefe female outfit and Layefe men‘s clothing, brand of two big dress, roll out again subsequently be being installed and install series LayefeCollection late, leisure flying clothing has been in 50 many towns of domestic own nearly 200 brand shop and shop. Dan Chenyi flies demit world, it is to ease flying brand one inflicts heavy losses on undoubtedly.

Although at this late hour, fashionable group public figure still thinks, the top class brand that Chinese generation belongs to him is vogue early. But the dream of the top class brand of Chinese stylist still is in continuance. The brand that Chinese girl Ji Chengchuang made him “ LaVie “ , although be apart from the target of international brand to still have very long way, dan Jicheng is self-confident still and ad cool-headed, her aspire wants the brand make it oneself “ China is created “ . What be worth to rejoice more is, more and more stylist are on this road.

“Of an extravagant brand be born is quality and design above all, must want to have individual culture inside information, the factor with still have another main at the same time is advertisement effect, invest capital of a huge sum to the packing need of luxury brand, and be long-term investment. “ Xia Hua says, “What is ethical brand short of? It is nevertheless popularize and pack. How to make a brand more valuable, how to let a brand win the respect of consumer and belief, we should be discussed and should carry out. We should be discussed and should carry out..

Her speak bluntly, if company controller does not regard brand construction as dash, chinese brand can receive the historic hour that belongs to his certainly.