On January 20, by association of gem of base of treasure of colour of water shellfish gem, international coloured (ICA) and whole world are the greatest appear on the market the market of gem of 2010 China coloured that Lawrence gem runs one of colour treasure groups jointly runs development the seminar is in Shenzhen. What this the seminar pulled open water shellfish gem to extend market of domestic colour treasure is prelusive.
On January 20, by association of gem of base of treasure of colour of water shellfish gem, international coloured (ICA) and whole world are the greatest appear on the market the market of gem of 2010 China coloured that Lawrence gem runs one of colour treasure groups jointly runs development the seminar is in Shenzhen. What this the seminar pulled open water shellfish gem to extend market of domestic colour treasure is prelusive.
In fact, in “ water shellfish gem “ labor force waits for the matting of hair in, chromatic gem is thorough already Chinese jewelry industry in the memory 2009. Last year May, annual meeting of world colour treasure is in China hold first, ICA stepped the first pace that contacts intimately with Chinese market from this. Although the performs one night dart unlikelily legend in a new year, but the new level that the market of Chinese colour treasure 2010 will welcome mature development.
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The current situation just started market vacuum is giant
Develop to individuation, diversity as market of terminal of domestic jewelry headgear, traditional gem consumption is transverse extend, increase the saturation of gold and diamond market and brutal competition, make jeweller people must monarch additionally Qi diameter enlarges profit, the new business that is a delegate with chromatic gem consequently is in gradually home is arisen. Data shows, at present chromatic gem takes market of domestic jewelry headgear only 5% the left and right sides; A lot of agency are holding the state of mind that have a try in the arms to sell chromatic gem, generally speaking chromatic gem is acted the role of taste the 5% ～ that occupy its bar area only 10% the left and right sides. This explains market of gem of our country color still has vast profit space on one hand, show the preparation of our country jeweller to colour treasure market is insufficient on the other hand.
Jade of Guangdong province gem and precious metal detect the center grooms ministry minister Zhu Xulei expresses, colour treasure is in Euramerican market is very popular, occupy set headgear market 30% the left and right sides, market development is very mature; And at present treasure of colour of our country female is acted the role of taste average per capita to have rate inadequacy one thousandth, visible, the development potential that colour treasure is in our country is very great.
In fact, more and more jumped-up force begin to join the procession that contends for share of market of Chinese colour treasure, jewelry industry is entering brand-new “ chromatic gem times “ . Current, the chromatic gem that association of many local government, trade, school organizes different form in succession is discussed, activity of conduct propaganda, promotion, with occupying the market space of chromatic gem quickly.
Development company, base is thick as hail
Base of treasure of water shellfish colour is one of among them delegates. In the light of at present market of domestic colour treasure has not form brand of right situation of take by storm, the current situation with management inferior doorsill, key of colour treasure base introduced a batch of famous and lapidary brands, and the company that has development latent capacity, undertake the enterprise is bred actively with hatch.
Besides base of treasure of colour of water shellfish gem, time Yu gem group also is behaved in respect of colour treasure promotion not common. Be in a Yu, greatly small lapidary cut processing factory has many 1500, color is lapidary year of use quantity many tons 50. And design is original, trend of dominant international vogue, no matter market space still develops foreground to attracting each district traveling trader, become many international orgnaizations to try to cooperate domestic company to develop chinese mainland market “ bridge tower “ .
And be in the company with colour treasure relatively well-known market at present is Xin Zhongtai gem and gem of celestial being road. Red sapphirine of Xin Zhongtai has name quite inside course of study, all the time since the promotion that devotes oneself to ruby and sapphirine and design, disentomb culture of headgear of red, sapphirine. Regrettablly this is opposite red sapphirine “ sister “ suffer fully all the time in chinese mainland market desolate, did not get popular is approbated generally. And the research and development that early of gem of celestial being road begins chromatic gem to enchase headgear innovation product, advocate play culture card, design respect is shirt-sleeve Euramerican style and China culture element. Regard colour treasure as the daring vanguard of the market, already the enterprise begins road of duplicate celestial being to develop the line of colour treasure market. Imitate blindly, intense competition, and of cost climb litre etc all sorts of pressure are thick as hail also, gem of celestial being road is facing enormous challenge likewise.
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Bottleneck lack popularizes orgnaization and standard to evaluate a standard
To a lot of consumer character, spend same money, in the choice in diamond and colour treasure, major person can choose diamond. Why? In the final analysis is the understanding that consumer does not have clarity to chromatic gem. Opposite at diamond, very rare Chinese can is opposite the lapidary sort such as royal seal of Gong Labao, green jade, emerald, Hai Labao, crystal and its are indicative what the meaning has a clarity is divisional. The Chinese likes coloured gem is the fashionable sign that because of it flowery and changeful colour place brings and individual character make public normally. And build the colour treasure headgear on this foundation however often very easy by other more popular headgear place is replaced. Cong Mou is planted tell on degree, chromatic gem is in very awkward situation all the time in the market.
Zhu Xulei expresses, diamond market of headgear of gem of dominate exclusively China is old, besides the promotion that has DTC major, mainer reason is the join forces promotion of numerous jewelry company. Present colour treasure and the case that the diamond more than 10 years ago just entered Chinese market are very similar, promotion still is in blank basically.
Although large quantities of colour treasure enterprises increase strength early or late, expand manage, but individual jewelry company or orgnaization are not had assume the capacity that extends market of treasure of whole China colour. Want to be in the China with vast region to have the promotion of chromatic gem, not be an easy thing, market of domestic colour treasure is badly in need of an industry orgnaization undertake comprehensive conduct propaganda, ability expands its dominant position adequately in prospective market.
Besides, senior personage thinks inside course of study, bao Jian decides present colour and evaluate a standard to still exist a lot of unreasonable with not actual place, urgent need makes accord with an industry the uniform standard of actual condition. It is reported, ICA and domestic industry orgnaization already signed cooperative memorandum, the appraisal that is about to drive chromatic gem and evaluate a standard, be in optional location a Yu establish a laboratory. To the positive move of ICA, the personage inside course of study indicates approval, also feel at the same time this is the project that a need just can complete for long.
Foreground colour treasure becomes point of growth of industry new profit
A Hong Kong stylist spoke the artistic value of colour treasure, he thinks, colour treasure is be combined by a variety of gem and become, the creation that can inspire stylist ceaselessly so is inspirational, produce the creation specialty of technology division to the top of one‘s bent, make headgear is changed more naturally thereby, human nature is changed, individuation, have vitality more. Will tell from value, body of colour treasure more designs technology now, a lot of material are qualitative individual do not have very high value, but the perfect combination that passes stylist, become an elegant artwork, value exceeds material qualitative itself far.
Yuan Jianrong of chairman of association of international coloured gem is in last year treasure assist express on annual meeting, in going several years, development of colour treasure market is rapid. Long-term in light of, the market of colour treasure headgear has rate general to increase gradually. Should encourage the colour treasure product with different and phyletic more of development of each lapidary processing factory, especially royal seal of relatively high-grade Gong Bixi, green green jade, pointed spar, Tansangshi, green pomegranate. The choice of diversification is divided outside can increasing domestic consumption, yi Huizeng increases exporter chance, because Euramerican market will take a favourable turn slowly, and the optimal turn that makes good preparation just about now.
The personage inside course of study expresses, develop as the market, colour treasure market will more more thorough, mature, prospect of colour treasure market is considerable. Future, profit of gold, platinic gold will tend vitrification, small profit is changed, and of colour treasure market release provided new profit space for jeweller.