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In the road that heads for Madrid in Beijing from “ Helsinki times weekly “ on read group of made of baked clay Ceylon of supplier of famous shipping motivation (WARTSILA) announce to cut down the member of persons employed base of 1400 people, production changes the story that reachs China in the round. General manager of group of made of baked clay Ceylon cites to state to what media place makes in the report: “The world is in short-term inside produced dramatic change, china already became powerful marine center to be able to continue to grow… “ associate from this a few days ago home fries so that swirl “ MadebyPrada “ incident, can‘ted help causing right “ MadeinChina “ make again “ in sky “ think.

Assume Prada passes product of Chinese manufacturer acting industry to be made to cast off China as abhorrent as brand image and bid revises on the product “ MadebyPrada “ historicity, we not only the sincere letter that need not go oppugning it, should applaud for its instead, the possibility that because Prada is crossed,gives is the one situation that milepost sense has in vogue and luxury industry.

In fact, “Some country is made “ medium “ make “ , should not represent narrow sense merely “ machine “ and “ production “ , should be the broad sense understanding that included to design link, namely “ Made=Designed+Produced “ . And to fokelore medium “ MadebyPrada “ , we are completely understandable also be is " DesignedinItaly&ProducedinChinabyPrada " .

Innovation is a magic weapon of get the upper hand of of the motive power that the company expands continuously, brand. Go up century 30 time, bao Geli introduces chromatic gem in the initiate in the design, additional in the gem market of diamond unify the whole country monarch paths, accomplished finally without but of shake “ the king of colour treasure “ position. However, innovation not just bureau be confined to designs link, what the enterprise needs more is the innovation of the innovation of the brand, administrative innovation and even concept. Change “ make in some country “ label is “ You Mou brand is made “ it is the question of a strategy that a lot of brands are pondering over instantly.

Of course, to luxury industry, on one hand, use desalt to make clear the label of producing area, in different country imports and exports examines or industrial and commercial superintendency link still needs to have specific answered real operation processing; On the other hand, because the client seeks luxury handiwork craft and authenticity of country of origin, if Prada is carried out really “ MadebyPrada “ , still need courage one time indeed, need consumes the investment that the concept fosters to the client.

Next, with the tradition “ some country is made “ compare, “Make by some brand “ the design that can reflect globalization more and manufacturing system, also can stress a product more “ brand value “ . Be opposite only fashionable industry, “Make by some brand “ will bring to China at least the following the opportunity of 3 respects:

1. More international brand seeks opportunity of Chinese manufacturer acting labour;

2. The bag outside brand of the China after price of Chinese labour force promotes machines an opportunity;

3. Chinese enterprise buys the opportunity that original brand image maintains after Euramerican brand.

Review phylogeny of world fashionable industry, till 20 centuries middle period, although Italy also has the ethical brand such as Gucci, SalvatoreFerragamo to begin group of fashion of international of base oneself upon, and the fashionable center that French course of study already became whole world. Italy with its history inheritance masterly handicraft and high grade raw material, the lane of manual your work that solemning is backside of French fashion industry. But this did not hold back Italian development to gain the vogue now and luxury big country position. At the beginning of ErmenegildoZegna is founded with fabrics build up, participate in the partial process that French fashionable dress makes, begin stage by stage subsequently by fabrics to own brand dress outspread, make the world‘s banner luxury brand. The growing road of Italian enterprise perhaps can refract the development way that gives company of Chinese acting industry from a certain angle.