New year‘s day eve, jeffKoons of the United States‘ famousest now wave general artist accepts horological brand Ikepod invite, design and rolled out “ Cannonballs “ HorizonHHTJK wrist watch. Put on sale of this set limit to 10 watch, every price is as high as 51, 833 dollars. Meanwhile, frankGehry of well-known building stylist also is designing a project at the originality foundation of LouisVuitton. This theme is “ FoundationLouisVuitton: Building concept “ originality space, will meet with the public 2011.
And when depicting design draft for Ikepod in JeffKoons, allusion of art of edition of set limit to hides the Chinese 599 China of Lu Hao of famous and contemporary artist and farad benefit collaboration racing bike also ground of do sth on a large scale appeared on the market. This series medium the racing bike that opens a decorative pattern of pottery and porcelain exclusively to regard outside skin as the design with elder brother kiln, by Beijing the international that protect interest auctions limited company to fall with 11 million yuan of high price mallet. This lets a person can‘t help remembering sea of Zhoutie of another Chinese contemporary artist. As the first China artist that cooperates with LouisVuitton, the artistic show window that its design and two renown pictures — “ the bag that my work wants to use Luyiweideng will install “ with “ China came again a Gu Lei is overcome “ the artistic bound at that time and luxury group; And of Lu Hao 599 “ China “ the major that place of racing bike of series of set limit to wins is approbated, far however the commercial success that gains as it is objective in that way.
It is double win, or “ borrow a person to go up “ ?
It is to advocate at the same time free artist, the commerce that across is a success holds a hand — in common occurance “ luxury big shop sign + famous artist “ cooperative mode backside, both whether true “ in harmony “ ? Although let both sides by force by force gain a success in the market together, but explore its after all, luxury brand and art, be whose shoulder is stepping on to go up?
With Song Dai elder brother kiln opens a porcelain grain to be design inspiration, wen Run‘s ice jade green is lacquer bottom, above elaborate scale the elder brother kiln with implicative and strewn at random, quiet and tastefully laid out depth drives a porcelain grain pattern — this unique farad benefit racing bike, be come from finally by the contest of client high price of Shanghai is gotten. To the design charge of earning, lu Hao states meeting alms gives contemporary art of China the orgnaization.
And face “ who does borrow to go up “ doubt, this once had held the position of 2009 Venice to build double year of artist that exhibits Chinese house plan to exhibit a person criterion clutch dropped the butt in the hand, sucked deeply at a heat later say: “I think this more resembling is double win. At that time, the staff member of farad benefit, hope I can refer 3 equipment to choose design plan inside a period of validity. The originality that opens a pottery and porcelain from me after the thrill through in brain, I maintained this to cover program immediately, make other design plan no longer. Cannot think of, the global president of farad benefit agreed instantly, allocate personnel to assist me to begin later period work with the rapiddest rate. The collaboration between I and farad benefit, the original idea that who does not have is other one party of have the aid of ‘ drive up social status ‘ . As to final sale price, be market decision. Can say only, that is I and farad benefit obtained pair of winning results. That is I and farad benefit obtained pair of winning results..
Ever was called in the past “ the dinkummest idea artist on Chinese real significance “ Zhou Tiehai, also get dispute fully after the collaboration with LV. He is created for LV “ China came to consider Lei to overcome again “ , partial art comments on a person to think, this is a kind of artist to vogue, to the practice that commerce lowers his head. To this, zhou Tiehai thinks international brand and artist collaboration are Chinese artistic bound “ profit is good “ message. These mean the industrial chain that produces in global commodity in, china from “ China is made “ , begin to enter the front of originality.
Zhou Tiehai expresses: “Artist and luxury are monetary relation not just, both sides is in the mutual confluence on culture just is the most valuable. Designing show window is act of a kind of trade, also be a kind of artistic behavior, this opportunity also opened my creation thinking. This opportunity also opened my creation thinking..
Yellow set the prairie ablaze of famous and artistic agent expresses, “This kind of collaboration is mutual to one is being achieved undoubtedly brand and artist promotion, help strength each other, final pair of winning objectives. Such example has in abroad a lot of. Such example has in abroad a lot of..
“Artist + luxury “ awkward
The close long-standing of art and commerce: The United States “ Pope‘s artistic father “ install Di Wohuoer (AndyWarhol) get of BMW invite, design appearance for the M1 racing bicycle at that time, be like,obtain wet reputably. The grand on Japanese artist village of 47 years old, cooperate with LV, the bag makes the cherry that roll out both gain both honor and money. Last year, both roll out hand in hand again “ MulticolorSpringPallet “ cosignatory series, be in charge of watch of LV Japan Tokyo joining the device art inside flagship store and integral design by the grand on the village, expand cooperation a kind of deeper arrangement.
Relative to the United States, France, Italy and Japan, the collaboration of Chinese contemporary artist and luxury still belongs to this domain inside “ new blood “ . Face this kind of new-style commercial collaboration pattern, the problem that Chinese artist should solve depends on how mastering the commercial measure that crosses a boundary. This is them the first kind of awkwardness that encounters below mode of this kind of collaboration.
About artist and the property that commerce cooperates, lu Hao‘s answer is very straight white: “Artwork is commodity, again good artwork is commodity, the work of again great artist has the price to sell. Artist and extravagant brand were not necessary to cut apart to come. An artwork has only in the market current, its value ability body comes out now; Artistic will decorous in taking commodity with aesthetic feeling, where is what is there against it? “ yellow set the prairie ablaze expresses “ in abroad, this is a kind of mature trade pattern, and be in China, of luxury brand and artist make late together old. Although have a lot of negative comments, but this kind of collaboration is hasten of general trends place. But this kind of collaboration is hasten of general trends place..
Although luxury is fond of the collaboration with the artist very, but the limitation that product itself brings to artistic creation, it is inevitable question. This also is an artist when crossing a bound to march toward luxury, the 2nd kind of awkwardness that encounters. No matter be to install Di Wohuoer, still be Lu Hao, they undertake before racing bike “ artistic creation “ the face that can keep in the car only forever.
“‘ the art that stays in the surface is created ‘ both neither is the problem that him artist can solve, the problem that also is not him artist. “ Lu Hao says: “The artist needs an own, free play space, come out work fact now. When collaboration, if the object is this thing to install countless conventions, the under certain circumstance can qualify the artist‘s opinion, this is very painful. This is very painful..