An international banking crisis that forecasts hard, push China to the where the wind and the waves are highest of world economy, the circumstance with general and fatigued and weak market is consumed to fall in Euramerican country, luxury consumption of China jumped house world 2009 the 2nd, your China market makes this unexpected kill the new ground of luxury brand itch to try. Authoritative orgnaization begins bold forecast: The China after 5 years will become the luxury with the greatest whole world to consume a country. However, had China greeted luxury disappear take time to take the place of?
Exceed strong purchasing power: “Cannot sustain Chinese is much “
Luxury brand can gain a good deal of business in China, be not lucky “ be broken by pasty “ , see what in last few years luxury brand is in China extend pace, the foreigner that can discover these are astute is early aimed at China this blessing ground, the outbreak of international banking crisis is only more effectively confirmed this.
Be from the brand of 16 big banner luxury that shows by authoritative seniority at present in the urban rank of chinese mainland is OK see, the luxury shop of two big cities of Beijing, Shanghai is garrisoned lead be far ahead, beyond of people expect is, be thought to conform with international the Shanghai with higher rate, shop of mainstream luxury brand is garrisoned rate however under Beijing.
To this one phenomenon, severe fine horse of expert of luxury brand strategy expresses: “Luxury brand is in the headquarters settle of chinese mainland Shanghai normally, the luxury spending that the reason is not Shanghai is stronger, however what a kind of history accumulates is inertial. However what a kind of history accumulates is inertial..
In rank of city of this 16 big luxury (be confined to luxury brand to be in the straight battalion inn of chinese mainland) , the platoon is mixed in Beijing after Shanghai ordinal for and other places of Shenyang, Chengdu, Shenzhen, Tianjin, Dalian, Qingdao, Nanjing, the outstanding result that this has some of city among them makes compatriots only then makings do not, and the pulse that the market analysis that luxury brand follows through essence of life already understood chinese mainland luxury to consume.
After all the main force that who is Chinese luxury consumption? Look in Yan Jun, this group needs to divide into 3 parts: It is social high level of high end and plute; 2 it is medium high-end middle class and rich personage; 3 it is medium the experience of the masses luxury of low end consumes a group, include the youth with huge amount, crowd of this 3 parts shows pyramid type construction to distributing. Very it‘s hard to say is consumed 3 times this who is real main force in the group, because the very need of 3 estate is arduous very powerful, be short of one cannot.
The middle-level controller of project of commerce of high end of the model inside some course of study that is located in Beijing expresses to the reporter, in their VIP client, the dependant of businessman of coal boss, estate, plute, “ second wife “ and rich 2 generation are absolutely luxury consumption main force, in the client of before 40 VIP of every integral year end of the year rank, year of the ten million on consumption held quite large proportion.
These still can‘t explain luxury consumption has blossommed in the round in China, the real current situation of market of Chinese luxury spending is whole consume Li Chaojiang, individual consumption shows polarization, among them high end needs individually model luxury spending power is extremely high but high end is individual the amount is limited, and in although power of spending of the experience with low individual end luxury is low, but individual cardinal number is huge, say as common saying place: “Cannot sustain Chinese is much. “ luxury spending market wants to be behaved in China nowadays bad difficult.